Booo! Don’t Let FUD Scare You

What better time than Halloween to discuss the marketing strategy of Fear, Uncertainty, and Doubt - better known in our industry as FUD? First, I want to concentrate on the F in FUD... The Fear. Uncertainty and Doubt are interesting, but in the business of Network Security, use of Fear is more common and more problematic. So what does the use of Fear in marketing look like? It's not always obvious, but any language that scares you in to [...]

By | 2017-10-31T16:26:58+00:00 October 31st, 2017|Business Development, Network Security|Comments Off on Booo! Don’t Let FUD Scare You

Battling Local Government Security Misconceptions: Security is a Shared Responsibility

Over the last few weeks, we’ve been looking at common security misconceptions that plague state and local governments. There’s one more that we’ll examine on the blog although we identify six in the ebook we recently published. This last one is different than the three that have come before in that this one feels like it shouldn’t be a misconception at all. Here it is. Misconception No. 4: Security is a shared responsibility. That’s true, right? Security should be a [...]

By | 2017-10-31T16:39:03+00:00 January 13th, 2016|Business Development, Network Security|Comments Off on Battling Local Government Security Misconceptions: Security is a Shared Responsibility

Data Connectors: What We Learned

A lot of our business over the years has been built at tradeshows, getting in front of potential customers and showing them the power of the Sentinel IPS product. That’s why we still make it a point to attend several throughout the year. That includes going to several of the Data Connectors shows around the country. It’s always a great time, meeting potential customers and reconnecting with those who’ve already decided to partner with Sentinel. While attending is great, we [...]

By | 2017-10-31T16:49:11+00:00 October 8th, 2015|Business Development, Network Security|Comments Off on Data Connectors: What We Learned

SUNY Tech Conference 2015: What We Learned

Last week, the Sentinel IPS team traveled to the SUNY Tech Conference in Lake Placid, New York to catch up with some customers and learn about what new technologies are shaping the future of education. This year’s conference theme was all about Connected Learning, or how disciplines like technology and information can merge to offer more personalized learning experiences. We also enjoyed many great conference tracks that covered subjects like IP migration, data centers, and optical communications. After the conference, [...]

By | 2017-10-31T16:58:41+00:00 July 3rd, 2015|Business Development|Comments Off on SUNY Tech Conference 2015: What We Learned